Celebrate Your Plate from Ohio SNAP-Ed.
Ohio SNAP-Ed educates those on WIC on budgeting, planning, and cooking healthy, tasty meals through the Celebrate Your Plate program. Over the past several years I’ve led my team in the marketing strategy, web design, paid media design, concepting and production of broadcast TV spots, recipe and how-to videos, and other marketing materials to promote the cause.
In the first year, we drove over 271,000 visits to the website. The campaign has been recognized at the MarCom Awards with two Platinum Awards and two Gold Awards in the categories of Strategic Communications/Marketing Plan, Informational Video,
Website and Mobile Website. The TV spots have racked up four Telly awards including two international golds.