Donate Life Ohio:
Second Chance Champions
The need for life-saving organs in Ohio is always greater than the number of available transplants. That said, Donate Life Ohio is always looking for new ways to tell stories about the impact of registering as a donor.
In 2016, we partnered with the Transplant Games of America to showcase Ohio athletes reading a letter of gratitude for their donor and donor’s family. We also captured long-format video and :15 pre-roll for various media placements on paid and owned channels.
This campaign registered 67,471 new donors (104% of goal) from February through July 2016. Collectively, these new registrants have the potential to save or enhance up to 3,913,318 lives.
:15 Pre-roll
Long Format Story
:15 Pre-roll Alt
The campaign was incredibly well received. One person who has seen the ads wrote an email to Donate Life Ohio to express their appreciation for the work:
“These ads you’ve been running, about the letters being read by the recipients. As a donor family, that means so much to me. You never forget, but to hear them read that, especially any of the families that might not have wanted to hear from the recipients it has to make them feel really good. I just wanted you to know, whoever made the ads, whoever selected the ads, whoever designed the ads – did a super job and I can’t believe you won’t get response from those ads.”
These are the small things that remind you advertising is only as evil or good as we choose it to be. Using our gifts and talents to make a positive impact isn’t just good to do, it’s what we’re made to do.