Nocturnivore? No, it’s not a real word … but somehow you know exactly what it means.

When McDonald’s tasked us with coming up with a campaign to promote new, late-night hours we went all-in, hung out with the freaks and even shot a 1:30AM TV spot.

We also did some unique advertising at late night venues around Columbus and even created a burgers and fries themed photobooth.

Markets deploying the Nocturnivore campaign were up nearly 18 percent in comparative sales, and nearly 16 percent in comparative guest counts during the day part. This campaign was so much fun to work on and the response was exceptional. When you get the right team chemistry in place the creativity goes to 11.